The Product

It all started about three months ago, the day I realized that I had to build a new model with which I could direct people in various workshops and meetings when I will be on the move.

Like many times in my life, the right thing happened at the right time, and I was privileged to meet Einat Doron, the wonderful business consultant with whom I worked on building the model using the business consulting method she created.

I brought to the meetings with Einat the raw materials I collected over the years, and we transformed them into a complete musical product with a beginning, middle and end, whose purpose is to enable those who will experience it to sense themselves as a tool for producing rhythm and sound…

At the same time, following a tourism conference that was held in Mitzpe Ramon a month ago, which included representatives from the Ministry of Tourism, I was invited by them to participate in the “Home Hospitality” event, which took place two days ago at the IMTM tourism fair, and in which I presented the product that was ‘finished’ few days earlier …

The possibility of creating a musical environment ‘within Life’ (a table with musical instruments and other relevant accessories), inviting people to play and sing with us and meet veteran tourism people who think and act from an universal perspective, has become another defining moment in my life …

I felt clearer, more understandable and more accessible then ever, and I have opened primary gates for action that is adapted to a space that is not limited in Israel and later, apparently also abroad …

Again I understand that there are ‘no excuses’ – not children, not livelihood, and not everything else around us prevents us from going on …everything is in our minds, and the path is open …